As we all return to the ‘new normal’ whether it be to work or to facilities that we frequent daily, Gensler has noted that there are four best practices for signage, communication and wayfinding graphics in a post-COVID-19 world that should be taken into account.
- Use your signs to communicate in a way that is friendly. Creating a tailored solution with softer visuals and fonts makes a huge difference in how signage is perceived by users within a space.
- Think about how signage can assist in the entire user journey through a space. Considering how people feel within the spaces they are experiencing can take them through their space from the entrance, to their workspace, to the elevators and restrooms and into all areas that are of public access.
- Pair a communications campaign with the new signage. Instructional signage paired with well-developed iconography will be more impactful when supported by campaigns that let employees, student, guest and customers know that new measures have been implemented.
- Reflect your company’s brand in your signs. Through the power of design, the need for use of clever phrasing, creative illustrations, or other visuals that are uplifting and align with the personality of your brand can allow for need to be addressed proactively.
The newfound importance of signage and wayfinding since COVID-19 has evolved for the Canter team in many ways. Our new partnership with Takeform has allowed us to take on new challenges and align the client’s vision of the furniture within their space to their signage and wayfinding as it applies today.
Takeform is a company that specializes in a wide variety of signage and graphic applications everywhere from exterior signage, wall graphics, wall accessories to letters, logos and parking garage signage.
From Takeform’s exposure to COVID-19 has exposed an array of communication that companies are needing to take on with the use of signage and an emphasis on physical distancing. These signs are appearing in entryways, lobbies, elevators, hallways, conference rooms, print and copy areas, breakrooms, corridors and restrooms – essentially anywhere in a space in which multiple users are present and utilizing spaces in a collaborative nature to some degree.
In most of the example graphics shown below, there is a combination of signage applications ranging from wall posters, floor decals and window clings to freestanding signs, banners and sanitation station implementation.
As businesses begin to find comfort in re-opening and allowing visitors back into their spaces, the Canter team wants you to know that we are here for you during this unique time. Should you have any inquiries in regard to how you can modify your space’s existing furniture, adding signage to your space that will benefit your employees and guests, or if you would just like a comforting conversation to discuss unforeseen changes that may come to your company in the realm of furniture and signage overall, please feel free to reach out to us at any time.